When we say “online content,” we mean all of it: from website to blog content. On occasion, someone says that sales don’t have anything to do with how well your website is written, but more with how much traffic is directed to it. They couldn’t be more wrong. Once someone gets to your website, if it isn’t well presented, they will leave and never return.
Google is constantly trying to make sure searches are directed towards quality content and websites. Every Penguin update gives us something new that they’ve fixed to try to help honest websites and businesses flourish. Content creation – and originality of that content – is a huge factor in determining whether or not your website is seen (and if you make a sale after that). So how do you distinguish yourself as a website with excellent, interesting, informative content?
Tell Your Audience Stories
There is a huge difference between saying “we are a company in Florida” and telling the story of how you first began. Potential customers love grass root stories; telling them yours is an easy and effective way to connect to your audience. If you’re a chef, talk about your favorite thing to cook for your husband. If you manage computer systems for other companies, talk about how you came up with the ideas. You can put stories anywhere on your website, and you can use customer satisfaction stories, too.
Talk to Other Companies and Blogs
If you want to get your content and website out there, you can always ask to post guest-blogs that have content that’s related to your business. If your guest blogs are interesting and unique, it’s likely that the audience will click the link at the bottom of the page because they expect to see more interesting advice on your website. While you’re at it, talk to other companies – and people – about how they write their content. Hearing how a successful business brings in customers with their writing can help you improve too.
Hire Someone Else to Do it
Hiring another company to write your content may seem like a bit of a cop-out, but sometimes it’s the best thing you can do for your business. Here at Vertical Axion, our writers will not only write your content, we’ll perfect it. We format our content for SEO optimization, readability, and friendliness. We also post interesting content that anyone can enjoy. Any company you hire to write your website and your blogs should do exactly the same thing. Even though it may be more expensive than writing the content yourself, you’ll know that everything is perfect and there won’t be any jarring mistakes that push customers away.